BTS V Stars in Compose Coffee's Captivating Commercial

Unprecedented Success of Compose Coffee’s New Ad Featuring BTS V

The latest Compose Coffee commercial, released on January 16 and starring BTS member V, is creating a buzz. V’s collaboration with director Yu Kwang-goeng has stirred the advertising world.

BTS V meets commercial film director Yu Kwang-goeng for Compose Coffee ad

A Rapid Surge in Popularity

Right after its release, the ad topped YouTube’s trending videos. It crossed a million views in just a day. This shows V’s immense popularity and the ad’s appeal.

Compose Coffee’s Instagram followers surged by 53% after the ad, adding over 30,000 fans. Their new official account on X (formerly Twitter) also gained 5,000 followers in a day.

Artistic Fusion in Advertising

The ad’s success is due to V’s charm and Yu Kwang-goeng’s artistic vision. Yu is known for directing K-pop music videos, like IVE’s ‘Either Way’ and ENHYPEN’s ‘Orange Blood’.

Compose Coffee Unveils New Ad Featuring BTS V

Compose Coffee released a new ad on January 16 featuring BTS V. The ad’s theme, ‘compose,’ mirrors the brand’s commitment to coffee craftsmanship.

Double Role with a Deeper Meaning

V plays both a barista and a customer in the ad. He brings depth to the role of a ‘composer,’ symbolizing both a music creator and a Compose Coffee consumer. The ad ends with “V is a composer, everyone is a composer,” valuing each customer.

The ad featuring V is on TV, franchise locations, and Compose Coffee’s YouTube channel.

A Representative’s Statement

A Compose Coffee rep highlighted their effort to blend V’s unique vibe with their coffee passion. They welcomed the ad’s positive response and asked for continued support.

This collaboration showcases celebrity endorsement power and the growing influence of K-pop in advertising. V’s role in the Compose Coffee campaign sets a new standard in celebrity-brand partnerships.