Category: K-Culture
-
European and Asian Galleries Now Calling Gangnam Home
•
Gangnam has emerged as a new powerhouse in the art market, attracting major international galleries and shifting the…
-
Beyond the Splash: Examining Korea’s Popular Water Festivals
•
Water festivals like Water Bomb and Water Pop have become cultural icons in Korea, blending entertainment and economic…
-
Disney and Hermès Embrace K-Heritage: The Latest Trend in Cultural Heritage Marketing
•
Luxury brands, game companies, and K-pop idols are embracing Korean heritage in their marketing strategies, blending traditional culture…
-
Navigating the Nuances: 아줌마 and 아저씨’s New Reality
•
In a societal shift that reflects changing norms and sensitivities, ‘Ajumma’ and ‘Ajusshi’ have transitioned from terms of…
-
“Eoljukah”: Why Koreans love Iced coffee even in Winter
•
The ‘Eoljukah’ trend in South Korea highlights a unique coffee culture where iced Americanos prevail even during winter,…
-
Embracing Satoori: South Korea’s New Wave of Regional Dialects
•
The MZ generation in South Korea is embracing regional dialects, driving a cultural shift. Winter from aespa gained…
