Jin’s Discharge Marks a New Chapter for BTS and HYBE

After 184 days, BTS’s “military hiatus” is coming to an end. The eldest member, Jin, will be discharged on the 12th, returning to his fans. Fans, who haven’t seen BTS since Jimin and Jungkook enlisted on December 12 last year, are eagerly awaiting Jin’s return. They have already set up congratulatory banners near the military base in Yeoncheon, Gyeonggi-do, where Jin is stationed. How will BTS’s comeback affect HYBE?

Possible Unit Activities for Jin and J-Hope in the Second Half of the Year

For HYBE, which has grown alongside BTS, the group’s military hiatus has been a significant challenge. To bridge this gap, Big Hit Music (a HYBE label) has strategically released solo albums and concert films of each member during their military service. This pre-planned content was meant to keep fans engaged and remind them of BTS, but it lacked the immediacy and liveliness of direct interaction with the members.

Jin’s discharge will resolve this communication gap. He plans to meet with fans the very next day, on the 13th, at the Jamsil Sports Complex, where he will embrace 1,000 fans. This means that fans can once again experience BTS up close and personal.

Additionally, J-Hope will be discharged in October, raising hopes for potential unit activities between the two. With all members set to be discharged by June next year, BTS will once again be complete. The return of “BTS time” is eagerly anticipated. Recently, the K-pop industry has faced challenges, with YG Entertainment reporting losses in the first quarter and a decline in operating profits for HYBE, SM, and JYP compared to the previous year. BTS’s comeback on their 11th anniversary could be a crucial factor in the sustained growth of the K-pop market. Music critic Kim Do-heon noted, “The impact of BTS members returning from military service could be tremendous. Fans are excited to see what new music and refreshed energy they will bring to the K-pop scene.”

ARMY’s Unity and the Potential Turning Point in the ADOR Controversy

During the conflict with ADOR, HYBE Chairman Bang Si-hyuk felt isolated. While ADOR’s Min Hee-jin, known as the “mother of NewJeans,” received support from NewJeans members and their parents, Bang, the “father of BTS,” did not have BTS by his side. Despite legal issues being at the forefront, public opinion and fan sentiment also played a significant role.

With Jin’s discharge imminent, ARMY is rallying together. On the international petition site Change.org, a petition titled “MIN HEE JIN Leave HYBE Company” was posted on May 27 by someone implying they were an ARMY member. The petition claims that Min spread false information about BTS and other artists under HYBE, causing harm to the company. As of June 10, over 50,000 people have signed in support, strengthening HYBE’s position.

BTS, who helped HYBE grow into a major conglomerate, share a close bond with Chairman Bang. Last year, marking their 10th anniversary, all BTS members renewed their contracts with Big Hit Music, expressing their trust in Bang and their willingness to continue their journey with him. In the current crisis, if BTS members start to express their views directly, it could be a significant turning point.

Reference: https://n.news.naver.com/mnews/article/020/0003569638?sid=103

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