The Era of HYBE Dynasty: No Rival in Sight
Who Will be the Post-BTS Icon?
As of December last year, all seven members of BTS began their military hiatus, raising questions about the future of K-pop’s dominance.
BTS’s Continuing Influence
The BBC and Billboard’s Jeff Benjamin predict BTS’s popularity will endure despite their absence. Their song ‘Spring Day’ recently topped charts in Japan and 83 other countries/regions, proving their lasting appeal.
An Opportunity for Others
The BBC also suggests that BTS’s hiatus opens doors for other K-pop groups, creating a ‘win-win’ situation in the industry.
2023: The Year of HYBE
HYBE artists, including BTS’s members in solo ventures, have shown significant global influence, going beyond just chart success.
SEVENTEEN’s Remarkable Achievements
SEVENTEEN set records with their album ‘SEVENTEENTH HEAVEN’, becoming the first artist to exceed 5 million initial sales. They also made an impact at the 13th UNESCO Youth Forum.
NewJeans: The Rapid Rise
NewJeans, debuting in July last year, quickly rose to global prominence, entering major international charts within just six months of their debut.
Other HYBE Success Stories
Other HYBE groups like LE SSERAFIM, TOMORROW X TOGETHER, and ENHYPEN also continued their upward trajectory, achieving new career highs.
Non-HYBE Groups Making Waves
Groups like JYP’s Stray Kids and SM’s NCT Dream, aespa, and RISE are gaining significant attention, each carving out their unique paths in the global music scene.
Stray Kids’ Impressive Billboard Feats
Stray Kids, with their album ‘ROCKSTAR’, not only entered the ‘Billboard 200’ but also secured the top spot, marking a significant achievement in K-pop.
SM’s Diverse Talent Pool
SM Entertainment’s NCT Dream, aespa, and RISE are showcasing their talents globally, with aespa in particular dominating album sales among girl groups.
YG’s Consistent Power
BLACKPINK and their juniors BABYMONSTER continue to elevate YG’s status in the K-pop industry, with BLACKPINK members renewing their contracts and expanding their individual activities.
Emerging Giants
IVE and ATEEZ, though relatively new, have shown significant impact, with IVE planning a major world tour and ATEEZ achieving a milestone on the Billboard 200.
Reference: https://entertain.naver.com/read?oid=396&aid=0000663903
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