Tag: K-Culture
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European and Asian Galleries Now Calling Gangnam Home
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Gangnam has emerged as a new powerhouse in the art market, attracting major international galleries and shifting the…
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Beyond the Splash: Examining Korea’s Popular Water Festivals
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Water festivals like Water Bomb and Water Pop have become cultural icons in Korea, blending entertainment and economic…
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Disney and Hermès Embrace K-Heritage: The Latest Trend in Cultural Heritage Marketing
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Luxury brands, game companies, and K-pop idols are embracing Korean heritage in their marketing strategies, blending traditional culture…
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Navigating the Nuances: 아줌마 and 아저씨’s New Reality
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In a societal shift that reflects changing norms and sensitivities, ‘Ajumma’ and ‘Ajusshi’ have transitioned from terms of…
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“Eoljukah”: Why Koreans love Iced coffee even in Winter
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The ‘Eoljukah’ trend in South Korea highlights a unique coffee culture where iced Americanos prevail even during winter,…
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Embracing Satoori: South Korea’s New Wave of Regional Dialects
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The MZ generation in South Korea is embracing regional dialects, driving a cultural shift. Winter from aespa gained…
